TOUS
In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a small watch repair workshop that progressively grew in prominence in the jewelry industry. In 1965, Salvador Tous, the son of the founder, married Rosa Oriol — the pair pooled their talents, experience and creativity for the purpose of designing a new style of jewelry. Since 1920, TOUS has created jewelry as the company’s core-business, but also produces a broad range of accessories, such as bags, watches, perfumes, eyeglasses, textiles and small leather goods. During one of her trips, in 1985, Oriol drew inspiration from what would later become one of the leading icons of the brand name, the emblematic teddy bear. “During one of my trips, I saw a small teddy bear in a shop window and it brought back all the endearing memories of my childhood. And then I thought: Why not make a little bear out of gold?” “Over the years, it has become a lucky charm for millions of people all over the world and for us, it marked the beginning of our international expansion. Even though we are continuously launching collections, the bear is always present in different shapes and forms. It is very, very special to me”.