Joseph

The Joseph brand grew from a small shop attached to a hairdressing salon in King’s Road, Chelsea owned by Casablanca-born Joseph Ettedgui and his brothers Maurice and Franklin, to more than 20 London stores, with eight additional outlets in New York and Paris, plus stores in Leeds and Manchester.Joseph Ettedgui’s love of fashion meant the brothers began displaying designer clothes in their hair salon in the 1960s – including the work of pioneering Japanese designer Kenzo Takada. The success of this early collaboration led to a wholesale move into fashion, with the original store opening below the Chelsea hair salon in the early 1970s and the first large-scale retail outlet opening on Sloane Street in 1979. Joseph stores championed the work of many up-and-coming designers and were as distinctive and influential to the UK retail scene as the clothes in them and Joseph was among the first to combine a restaurant and shop in one space.  Joseph was recipient of a number of British Fashion Awards, including Knitwear Designer of the Year four times between 1990-94 and a British Fashion Award in 2000 presented by Cherie Blair.